TheatreWorld Backdrops is Looking Ahead to 2015

New Designs and Exciting New Focuses to Come in the New Year

Monday, December 29, 2014
TheatreWorld Backdrops is Looking Ahead to 2015

As TheatreWorld Backdrops prepares to enter our fourth year of providing the highest level of backdrop imagery, we would like to again thank all of our clients. Your support and confidence in our designs, execution, and customer services has made the journey a true pleasure.  Our recently formed StudioWorld Backdrops division has been openly accepted by the photography community, with many customers having revisited the website to purchase additional studio backdrops. As always, quality and customer services are our main goals.


As we move into the New Year, we will be making adjustments to the way that way do things in order to better serve you. Our Directors Round Table will be revamped into a broader-based Production and Event Advisory Committee, with greatly expanded goals and objectives.  Prior to discussing the new committee, I would first like to give a standing ovation to all the team members of the current Directors Round Table and personally thank them for their input and suggestions over the last three years. Please join us in applauding: Jorge Acosta, Derek Baxter, Rick D’Onofrio, Terri D’Onofrio, Jaime Giangrande-Holcom, Ty Yadzinski, and Mike Mathews. Their insight and inspiration has been invaluable to the development of TheatreWorld. 


In early 2015, we will be assembling the new Committee. It will be comprised of professionals from the: Dance, Event, Cabaret, and Theatre worlds.  The reason for this move is quite simple. We will continue to plan and produce new backdrops designs at very high levels, and are pleased to announce that TheatreWorld Backdrops will be significantly enhancing our scenic backdrop selections for Dance, Event, and specialty stage performances.  Theatre will always hold a special place in our hearts and we will continue to release new backdrop collections for upcoming shows, as well as bolster our scenic options for many of the most popular musicals and plays.  We hope to formally announce the members of the upcoming Advisory Committee during the spring of 2015.


We would like to thank everyone who has complimented us on our bold, innovative, and non-traditional take on backdrop design.  Raising the bar is in our DNA and will continue to be a guiding force in our upcoming dance and event designs.  We are currently scheduled to produce circa 100 new designs in support of our expanded direction and cannot wait to share our upcoming scenic options with you.  Roughly 30% of the new designs will be designed and masterfully painted to the Signature Series standard and are sure to be A Breed Apart.  


For those of you who have discussed custom backdrops with us during the past few years, you know we have only agreed to produce a limited number in order to accommodate our rental inventory growth requirements.  We are pleased to announce that, for 2015, we will have a substantially increased production capacity for custom backdrops.  We would love to hear about your plans for custom, hand-painted backdrops for your upcoming productions, recitals, and events. Scheduling and designing custom backdrops early is not only a good idea, but will also result in significant savings to you by allowing us to schedule your custom imagery as efficiently as possible.  We have already begun to design several Nutcracker Backdrops for the 2015 season and beyond with one client. The ability to get an early start is already resulting in designs and customization that every dedicated professional deserves for their productions and events, not to mention more affordable pricing.


The TheatreWorld Team is excited to attend the 2015 USITT Conference and Stage Expo in Cincinnati this coming March.  We look forward to speaking with many of our clients, as well as making many new friends. If you are attending and are using USITT’s app and conference planner, you can visit the home page of our website to add us to your conference plan, or add booth number 233 right in! We hope to see you in the exhibition hall or at any of the fantastic events that are slated for this annual gathering of some of the best minds in the theatre and event industries. Keep your eyes open at the conference, we just might be bringing a new design along!  


Over the past three years, we have had several clients ask if we offered any backdrop options that were more moderately priced. Our answer up until now has been “not yet.”  This is because TheatreWorld doesn’t have a backdrop in our rental inventory that is more than 3 years old.  Over time, several of our very popular backdrops have begun to show small signs of use. Generally in the backdrop industry, older drops are rented out for the same price as a brand new one. Our quality standards have always disagreed with this notion. As a result, we will be downgrading a portion of our rental inventory during 2015. We currently do not have enough units that it would make sense to make them widely available, but don’t hesitate to ask us just in case.   


Again, thank you for your continued support! We are looking forward to a high energy and exciting winter and spring seasons. We can’t wait to see the results of all of your hard work, and always appreciate when our clients take the time to share photos of their events with us. We would like to wish you and your families a very happy holiday season and a prosperous New Year.


Be Bold and Try New Things,


Michele Mathews

President, TheatreWorld Backdrops